Living for my Brand

Most people wander around like zombies and don’t even realize it. Most likely you are one of them.
Not having inexhaustible high energy and a razor-sharp clear mind are the prime symptoms. Health issues, bad mood, lack of motivation, unfortunate decisions, uneasy relationships and most forms of depression, on top of addictions, would accompany this sluggish party too. Performing at 60% or less is where I find most of my clients start at – and by extension, that’s also the world average.
That is enough to make you mediocre and not great. Enough to determine how your personal life and your business develop. Sufficient to drive you unhappy and to shape your entire future. Unfortunately, that’s how the entire world ticks.
It’s now safe to assume that increasing average human performance by 10% would make the whole world a better place and mathematically, any kind of positive human development would improve the world average.
Do you feel you could reach 90%? How about 100%? And if I show you levels beyond that?
Now let’s start small. It’s how habits are formed. Good habits are powerful.
I usually find the 10% performance improvement to be enough to get you started and to help you realize how high you can aim. Enough to raise awareness, to inspire you and to boost your energy, enough to generate momentum. It’s like rising a kite but with you at both ends of the string.
That’s why I’m here and why “Living for my Brand” exists. And if your life is not high above average, that’s why you’re here.
Now let’s increase that world average. All you need, is a good start.

The New World Order War

Every major shift in human “world order” was disputed in a war.

Many, many wars changed the world’s balance of power, but just to name a few:

World War II marked the end of the British Empire and USA’s take over, The Battle of Waterloo was the end of Napoleon and the Roman Empire ended… well, that’s complicated because they had a bunch of wars.

In case you’re not aware, we’re in a few wars right now, like the ‘endless’ Middle East war or the (still) quiet one where China is pushing to dominate the world. But there’s also a different kind of war behind the scenes, or underground if you will, and it’s not (only) about the big dog’s fighting for world dominance.

This war started with the Internet and changed how people interact with each other. This led to communities forming outside of cities and countries. It allowed humans to communicate and organize differently.

People that never met in person could now come together based on beliefs, culture or common interests – without physical borders. It’s like a new way to form a country without being stuck in the divided culture and political mayhem of the “real world” location.

There was only one thing that differentiated the “digital countries” from the real ones: economy. Because a community, with its own rules (laws) and a currency, can basically act like a country.

This all changed in 2009, on Jan. 3 when the Bitcoin network launched. Many people missed it until recently (I’m still crying every day) but even more missed its underlying importance.

Bitcoin is not just a digital currency or a store of value. It’s a decentralized permissionless network. A network of people, not institutions. There is no one to issue bitcoin, control it and or devalue it through inflation.

This allows humans for the first time ever to own property they can control without intermediaries. No banks, no states, no ex, not even death can mess with it without permission – and boy “they” hate it.

They hate it because it is democracy without the need for centralized power (like the state).

They hate it because DEFI (decentralized finance) takes back the control of banks and reduce the cost of value transfer to almost zero.

They hate it because blockchain technology allows people to own their digital identity and data, making it impossible to be monetized without permission.

They hate it because it allows for information to be distributed without censorship.

And finally, they hate it because it’s the only property one can hold the keys to and literally take to the grave… forever.

Drama aside, why is that important?

To figure it out, just zoom out to see the big picture: every empire’s rise, decline and the wars in between where about controlling property in a form or another. Whether it’s land or resources.
And when people became property and/or resources, they had to be owned too.

That’s where we are today. Owned by banks, corporations or the state. Controlled more and more, censured, divided to be conquered, ready to cut each other’s trouts for being left or right, carnivore or vegetarian, … vaxed or unvaxed.

This is not the first time we fight this kind of war, but it might be the first time we have the means to win it.

Just look around and be a better human being.
It’s the only way to win The New World Order War.

Order and Chaos

Real success isn’t about creating a business or making money.
It’s building a system that can manage the chaos of life. One that can bring order to the chaos around AND inside you.

You can’t learn the whole system from others.
Sure, you could borrow some ideas, some principles to get you started, but in the end you would have to build it yourself. Then you would have to test it – do real R&D on life itself to see if it holds.

It’s like the crash testings they do on cars. You won’t gonna get any meaningful insights if you barely dent the spoiler. You need to hit it hard.

That’s how the REAL successful people did it, too. They had a rough life, developed a system, ordered the chaos and then crash tested it. Again and again… until they learned to build a better life. Check JEWEL if you need real life proof.

It’s why taking it easy and nurturing yourself won’t cut it. An easy life won’t get you the chance to improve, to harden your system. Here is the formula, if you like simple math:


Now, if you weren’t “lucky” to get a rough ride, but still want to succeed, there is only one thing you can do: roughen it up yourself and do hard shit on purpose.

That’s the only way to get it right.


Get this: there are two kinds of intentions. The ones you just say and the ones you truly mean.

If you say you want to be healthy and productive but then relax and watch a movie till 1 am, your true intention was to relax not to have a good sleep in order to be at your best the next day.

There is nothing wrong with relaxing or watching a movie, but telling apart your true intentions from declarations is critical. Otherwise, you are just fooling yourself.

You will always execute your true intentions, not your declarations. Kinda like politicians, but unknowingly. That’s when you end up saying I tried loosing weight, but I couldn’t or give up smoking, but it didn’t work.

Don’t fool yourself. The results of your actions will tell the truth.


“Your results will always match your true intentions”

The Passion Test by J. B. & C. Attwood

What is clarity and why it’s going to predict your success?

If you boil down success or failure, you will always get to clarity.

Take any of the successful people, and you will find they knew what they had to do.

They also stuck to that clear vision even when others called them crazy. They didn’t care because they had clarity.

Having that level of clarity is like having a compass or a blueprint: do this and get there.
It’s predictable, it’s clear, it’s easy for your mind to follow through.

It’s also why you won’t get distracted.

Distraction is nothing but your mind hunting for the next clear thing to do.

Because the clearest path is the easiest one. And, just like everything in nature, your mind and therefore your actions will follow the path of less resistance.

Remember those times when you could deeply focus on something, ignoring the world around you? That focus came from clarity.

Now go get really clear about your path, and you will get results.

The clearer, the better.

Evolution 1 0 1

Evolution is learning from experiences.

Without learning, you would have to relive the experience.

Without experiences, you wouldn’t have what to learn from.

Such a simple and elegant design, jet, so many don’t get it: without experiences and learning, there is no evolution.

If you can learn, even the tiniest amount, you can be better after every experience.

Therefore, if you would pass when given the chance to have a unique experience, wouldn’t that leave you a bit stupid?

And if you would pass on one of the most significant experiences you could have in your life, how would that leave you?

Stupid as fuck!


“The purpose of thinking is to let the ideas die instead of us dying.”

― Alfred North Whitehead

This is perfectly true only if you don’t account for people’s tendency to overdo it.

A lot of us – myself included – tend to overthink, transforming idea-slaughtering into some kind of odd hobby.

While eliminating stupid ideas is fine, and playing with thoughts can be a good mental exercise, it becomes counterproductive if it hinders you in bringing ideas to life. It can slow you down, it can even immobilize you.

It’s a mind-trap you can escape from, only if you are smart enough to understand that doing nothing is far worse than fruiting bad ideas.

Ideas need to be turned into actions!

Because only actions have the power to build a good life.

The Plan

Business is not your life.
It’s just a piece of your life, a good way to generate value in your lifetime.

You won’t be able to make a good plan for your business if it’s not aligned with the plan of your life.

But you can’t plan your life, if you don’t know what you want to accomplish by the end of your life.

If you don’t know what you want to accomplish by the end of your life, you can’t make a long-term plan.

If you don’t have a long-term plan, you can’t make a five-year plan.

If you don’t have a five-year plan, you can’t plan the year.

If you can’t plan the year, you can’t plan the month.

If you can’t plan the month, you can’t plan the week.

If you can’t plan the week, you can’t plan the day.

If you don’t plan the day, you’ll wander aimlessly, confused and stressed.

If you wake up every morning and don’t have a plan, you can only react, not build.

If you can’t build every day towards your goals, you’ll waste the week.

If you waste the weeks, you waste the months.

If you waste the months, you waste the years.

If you waste the years, you waste your life.

If you waste your life, you will die in regret.

Regret without a second chance is hell.

Without a plan, you will go to hell.


People are like mirrors: they will reflect back.

There are mirrors that make you look thin. Others will make you look fat.
Some will reflect a different color while others will reflect at an angle.

There are also the broken ones, where every piece will reflect something different, forming weird kaleidoscopes, making it almost impossible to recognize yourself in it.

Here and then you will also find crystal clear mirrors but fail to recognize them as such. If you stared to long at distorted reflections of yourself, you might be surprised and say: “Hey, I’m not like this! This mirror is distorting”. Kinda like when you hear your own voice recordings, but with visuals.

A number of people will be… versatile and have more sides on their mirror, able to swap reflections and play with angles as they see fit, while others will remain rigid and choose to only reflect images in one particular direction, no mater what.

Throughout their lives, people collect mirrors that will make them look good. It’s how they can live with themselves without needing to change. “Able to look yourself in the eyes”… they say choosing the mirrors upon comparing with their own unfaithful self-image and conveniently reflecting at an angle other peoples distorted reflections through their own distorted mirror. Distorted distortions. Good luck making sense of life or ever having the chance to see ones true self!

But without seeing the truth, how will we ever improve our lives?
By lying to ourselves?

Let’s reflect on that!


Discipline and order go hand in hand.

It takes discipline to stay organized and if you stay organized, you will have it easier to stay disciplined.

But you can’t have order without rules. You need to know where to put all the stuff around you or you will soon be in the middle of a chaotic tornado. That is true for objects, thoughts and actions alike.

Rules are strategic precommitments: you set up a shelf and commit that it’s going to be for books. Putting pickle jars there too, won’t be considered a good strategy. But the real power comes when you extend good strategic rules to actions. Knowing in advance what you’ll do if something happens is so much easier than just blindly reacting in the moment. You only get angry when taken by surprise. If you know that something bad might happen and you have set a rule on how to act, you won’t have any reason to get upset.

Expect the unexpected is a good rule. Don’t get angry is another one. Stay disciplined, don’t steal, don’t lie, be polite, never be late, help other people…

Good rules will get you good results.

If you commit to a set of good rules, you will have a good life. It’s that easy.

Personal Development & Discipline

This is a continuation of my previous post on discipline. Scroll down or click here to read it.

Personal development isn’t egoistic. It is the best life strategy.

Don’t be ashamed to take time for yourself and to invest in your own development. I’m not talking about video-games here.

Whatever higher goals you have set in your life, being it saving the world, financial success or carrying for your family, you won’t be able to achieve them without first doing some upgrades on yourself. Higher goals demand higher energy, both mental and physical.

Without personal development, the high end, high-energy tasks needed to succeed in life, will only lead to burnout and ulcers. And how is that going to help anyone? You might end up needing help yourself.

A high-performance life without personal development is like racing the Formula 1 with a 5-door sedan. It’s going to go off-track, blow up and burn in ashes.

I’ve recently talked about discipline. It is a superpower. And it’s not an optional one if you want any kind of success. Take any of the high performers you know – like Michael Jordan or Schwarzenegger – and you will see that discipline was what propelled them on top of the world.

By the way, it works the other way around too: without discipline you won’t be able to achieve anything. It takes discipline to learn to walk, talk, write, be healthy, make money, have a long-lasting relationship… be a successful human being.

I’m sure you know in great detail how disciplined you are. Or better said, where you lack discipline. Please don’t shame yourself if you’re not doing great. Don’t associate discipline with punishing yourself or with other negative thoughts. It will only make it worse.

Also, if you’re not like mofo Goggins don’t try to be suddenly disciplined with big tasks. You might fail so bad that you will lose momentum and never try again. That’s the worst! Not trying again, I mean.

Instead, try to sneak in small changes that alter your behavior. Give yourself a bit of time to adapt.

Think of discipline as intentional habit training. You will need to enforce discipline until it becomes a habit. That’s roughly a month of repeated – and enforced – behavior. Once you are confident it has become a habit, upgrade it, but only push the boundaries a bit. Not as much as to disrupt your habit. You don’t up your daily 10-minute walk to a HURT 100 Trail Run: if you’ll need weeks to recover, your whole habit building is down the toilet.

So, as you see, discipline is also related to patience. Discipline is patient habit training. It also needs to be consistent.

Now after reading the above, don’t think that you will only have to be disciplined for a month until a habit was formed. It sure gets easier as time passes but discipline isn’t a one-time game. Maintaining habits takes discipline too. That’s also why you constantly have to push boundaries. The higher level you achieve, the fewer chances are you’ll give up on a good habit: if you have trained yourself to run ultramarathons, you most likely won’t fall back to pizza and gaming.

Discipline is also rewarding. Once you consciously implement a good habit – even the smallest one – and can maintain it without great effort you will be proud of yourself. That (repeated) good feeling will reinforce your inner reward system making it easier to amp your game and form new good habits.

So, here is a simple plan for you to start small. Don’t push to hard against your comfort limit… at first.

One good (and easy) habit to develop is stretching before you go to bed and after waking up. Make it 5 minutes or less. No push-ups or other “hard” stuff. Just stretching in all directions. It will relax you for a good night sleep and open you up for a new good day. Every day.

This kind of small habit-forming exercises will not only make you feel good but will also train your will power. Marinate this in a lot of patience and I can guarantee you will see progress. Not right away, but add more good habits and when you’ll look back in a year or so, you will be proud of yourself.

Start today!

The Most Valuable Asset In Your Life

Scarcity is considered high value. That’s why gold and diamonds are so expensive.

Now translate this to humans.

Wouldn’t it be great if you would have something that is scarce and would almost guarantee your success in life?

How about if it is something that you can develop yourself and no-one can take from you once you acquired it?

You don’t need any money to get it but you can make money using it.

People would admire you for having it. Some will envy you.

It’s a superpower.

It’s in reach and it ain’t fancy… yet it is scarce.

It’s not the Holy Grail… or is it?

You might know it as discipline. I’ll say it’s a mindset in disguise. A decision you would have to commit to.

It is for sure the key to a great life.

Before You Start

Waiting for something special to happen before you start?

The perfect plan, the perfect setup, the perfect logo, the perfect constellation alignment? Are you constantly delaying actions, procrastinating, finding other priorities?  How many things did you put on your “need this to start” list?

Are you telling yourself nice stories to support all the above?

Congratulations! You are one of the billions who do the same every day. And you are going towards a life full of regrets, depression and suffering.

But here is what you need to understand: you can’t just stand there and expect things to get better on their own. You can’t expect others to come drag you out of your misery. You need to move away from suffering and take action in order to initiate change. Action ends suffering!

So, what’s holding you back? Why are you building all those obstacles to block your start?
Why can people like Jeff Bezos, Steve Jobs and Bill Gates start in a garage and you can’t?

It’s fear. Because if you wouldn’t have been afraid of it, you would have done it already.
And this is actually good.

Because here is the thing: being fearless is stupid – dangerous even – and choosing stuff you’re not afraid of, is lazy and boring. None of those will get you from one of the billions to one of the greats.

It’s overcoming fear what separates the ones from the others.

The bigger the fear, the greater the chance.

When Shit Happens

Most of us can handle some little shit (💩) coming our way here and then.

As long as the problems come one by one or it doesn’t happen to often, we can handle even bigger ones and say that this is just life’s way of keeping us alert, and we can usually deal with it.

When shit hits the fan is when we fret.

Suddenly, there is shit in all forms, consistencies and shapes flying around, hitting us from all sides at once.

That’s when we feel overwhelmed  and when life seems to be unfair. It’s when we feel trapped, uncapable to react, afraid to make any move that might trigger more shit.

That’s also the time when we start blaming others.

But wasn’t that our shit in the first place?

Make Time

You can’t actually make time. You can’t manufacture or multiply it. You can’t even make it up.

Making time is just another unfortunate word entanglement we easily throw around without understanding the deeper meaning. For this reason, so many people end up saying “I don’t have time”.

Maybe we say that because deep down we know we can’t actually make time.

You can’t make time! You can only steal time.

And you can only steal from one activity and use it for another.

The way you steal, where you steal it from and what you use it for is an art in itself.

It’s an art that all successful people seem to have mastered damn well.

Maybe you should “make time” to master it too.

Fill The Void Of Your Life

There is a quantity of well-being everyone needs in their lives.

You will feel miserable if you won’t reach your quota and won’t stop searching until you satisfy the need.

Some will get that good feeling from relationships, religion, business or sports, but the most won’t really commit to such complex endeavors and will instead reach for shortcuts.

Alcohol, smoking, even bad eating habits… are just ways to patch the void.

What most won’t realize, is that voids can’t be filled with short moments of satisfaction.

That is also why chasing happiness is the wrong approach.

Some happy moments here and there are precious but won’t get you the life you want. Inevitably you will end up with a lot of empty spots.

Because happiness is bliss, short, intense.  Great firework that doesn’t last.

It can’t fill all the emptiness on it’s own. It can’t FILL UP YOUR WHOLE LIFE.

What you need is a steady , long-lasting, deeply satisfying energy. That worm feeling in your soul that can put a day-long smile on your face. Every day.

That is fulfillment.

Fulfillment is trickier than happiness. It’s not that jerk off type of quick fix. It’s deeply anchored in your core and it only thrives on meaning.

The best way to get there is a growth mindset and knowing what you really enjoy doing. Now go do that and bust your ass to get extremely good at it. The best if possible. That will be your superpower.

Now go be a superhero and use your power to help other people, to make their lives better.

That’s how you will reach fulfillment.

Does it last for a lifetime? It can and it usually does.

You will feel fulfilled as long as your core doesn’t change. Until your soul doesn’t find meaning elsewhere. If that ever happens, don’t panic. Just rinse and repeat.

But don’t ever let the void be your life.

10X Wealth Mind Shift

Growth is a fundamental human need, and you will be chronically unhappy until you satisfy it. Without growth, you will feel unfulfilled and the moment you stop developing, you’ll start dying.

Growth is progress. It requires action.

To generate action, you need a growth mindset. That means shifting a fixed mindset like “I can’t do this” – which doesn’t generate action but depression – to “I can’t do this YET” – which leaves a door open and generates a question: “What do I have to do to be able to…?”.

The answer to this question generates action.

Action is change.

The degree to which you shift your mindset is also crucial.
There is a big difference in asking “What do I have to do to earn 10% more this year?” and “What do I have to do to 10X my earnings this year?”

The first question isn’t wrong, but it generates a different mindset and therefore a distinct set of solutions. It would generate answers like: “I have to be a bit better at that and do less of this”. The answers and actions would be for incremental improvements.

Get more a bit more efficient in some areas and you might do 10% better.

The 10X question is a whole different story: you don’t get 10X by slightly improving your processes. You get there by rethinking everything, by reinventing yourself, by coming up with unique solutions.

10X is a revolution, not a protest.

Would just changing a question make you 10X in a year? Probably not.
But by rethinking everything, you would have a chance to do 2X. A chance that never existed in the 10% improvement world.

2X means 100% improvement… instead of 10%.

And at least percentage wise, that is a 10X!


Working towards a potential future, one that we imagine, is what separates us from animals.
Animals react – we are able to anticipate and act with intention.
It is this super-power that enabled our evolution, and it is the only power that can save us from destroying our future.
Be health conscious now and you will have a long healthy life.
Grow a brand now and you will develop a future-proof business.
Protect the environment now to save the planet for our children.
It’s not easy.
We are going to feel the pain of discipline by doing the right things now,
or we are going to feel the pain of regret later, when it might be too late.
It’s a choice.

You Are NOT What You Eat

You are not fat because you eat fat!

Likewise, assholes don’t eat any… holes.

This myth, along with “breakfast is the healthiest meal of the day”, “fat causes heart disease”, “eat healthy cereals” and similar BS, is why we face this global worse-than-corona overweight pandemic.

Understand this: carbohydrates turn into glucose – the so called blood-sugar.

Glucose triggers insulin -otherwise you could die.

Insulin “commands” fat cells to get rid of the sugar – this becomes high priority.

Fat cells “absorb” sugar transforming it into fat – abuse this and you’ll be obese.

By the way, after some years of abuse, this system stops working properly.
Doctors call it diabetes.

Fact is that you can die on low fat but not on low carbs.
Another one is that you will perform better especially in your business by eating low-carb.

Now somebody please explain to me why some assholes promote low-fat and high carbs.


This world has forgotten the positive effects of discomfort.

Half the world is overweight because exercise and dietary restrictions aren’t comfortable.

Weak bodies and frail immune systems are what you get by avoiding cold and heat exposure.

And forget about mental toughness if you avoid failure or any kind of stress.

So why is discomfort perceived as dangerous when in fact it’s helping us become stronger?

Isn’t strength, health and mental power what we should strive for?

When has it become more important for people to feel good than to evolve?

Toughen up pussies!

Design Doctor

If you find yourself telling your doctor what to do, you either need to change the doctor or your attitude.
So, if you know more than your doctor about the illness, you should find a more specialized one or become one yourself.
If you’re not that good but still trying to tell others what to do, like micromanaging everyone, you are again in need of a specialist. A psychotherapist or a good coach.
Keep that example in mind the next time you as a business owner are visiting a designer.

Grow or die

Growth is a fundamental human need.

You will be chronically unhappy and unfulfilled until you satisfy it.

The moment you stop developing, you start dying and you are setting yourself up for a depressing life full of regrets.

You don’t want to reach the end of your life and realize you just wasted your time and are now about to die in vain.

I know people, even younger ones, who already gave up. They are in a bad place.

When asked, they describe void, lack of motivation and no desire to live.
Don’t ever allow yourself to reach that state, it’s tough to snap out.

Keep growing.

How To Shift Your Mindset

Your mindset will either make or break you.

Therefore, understanding and fixing your mindset is critical for anyone seeking success.

If you think “I can’t do this”, your mindset is called ‘fixed’ and you won’t have a chance to grow beyond that believe. If instead, you say “I can’t do this YET” you will not only set yourself up for growth but you will also have a direction for your action: “I have to do this, to get there”… and so, the CAN’T is gone! A tiny shift with huge benefits.

And that’s basically it: shift from fixed to growth mindset.
Just by taking a CAN’T and adding a YET, you give yourself a chance to achieve anything.

But there is something else you need to be aware of. It’s a trick your mind plays, one that might prevent you from identifying your CAN’Ts and therefore kill the opportunity to add the YET.

I’m talking about those actions that you unconsciously avoid doing. In fact, your mind is so tricky that you even avoid thinking about avoiding them. You simply… don’t do them and your mind silently sweeps the whole thing under the carpet. You don’t even get to the point of articulating a clear “I can’t”. As a result, you won’t put those tasks on your to-do’s or just end up procrastinating.
This is definitely preventing your growth.
To outsmart your own mind’s foxiness, you’ll have to honestly think about it. You need to identify the things you’re not doing and articulate them. Dig them out, write them down and find that deeply hidden self-doubt that’s sabotaging your actions. You have to get to the point where you hit the “I can’t” wall.
And once you identified your CAN’T just add YET… and outgrow it.

Positioning Fetish

Stating “The client is always right” is like volunteering for slavery. It’s diminishing.

If that’s your fetish you should visit another kind of site. My fetish is to help YOU be the dominator in your business.

It is a positioning problem. It shows that you desperately chase your clients and that you rely on luck to close a deal. It tells how rare prospects find you attractive, or proves that you are just a commodity. That there are many like you, that the client has a lot of alternatives and that you only survive by competing on price.

This fetish is expensive and not sustainable long term. It eats your soul.

Instead, you could be in a position where YOU are always right. Where the client chases you to solve a problem and where you are the best solution.

For this to happen, you need to figure out the problem you want and can solve for a specific group of clients. How unique and stringent the problem, and also how narrow the group of people confronted with that problem is, will determine your success.

THEY have the problem! You have the solution! If that’s not stupidly clear for everyone, you need to reposition.

When that’s done, you just need to make yourself visible. To reliably show up in all those places where the clients can see you.
And let THEM chase you.

Now, what is that going to do for your pricing? How about your soul?

Fake it ’til you make it

Fake it ’til you make it is one of those ‘like and hate’ expressions. I particularly don’t like the negative connotation of the word fake. I don’t like fake people! But just like many other sayings, this one hides a useful truth behind the unfortunate wording.
To make a point, I’ll jump right into some neuroscience-voodoo, but without the fancy terminology.
Out of the many entities living inside us, we’ll focus on two that live on opposite ends of the spectrum. The first is what I call the ‘autopilot’ and that’s the one in charge of body functions… mainly. It’s the one that likes working in the background without making too much noise about it. It’s the one that needs to coordinate every muscle, listen to sensory feedback and make adjustments every time some action that needs to happen. You couldn’t wipe your ass without this one.
What I find interesting in this fancy neuroscience lecture is the automatic feedback-correction-loop. Once some action is started, there is this forth and back, echo like signaling, where the autopilot listens to sensory input, corrects the action if needed, listens again, adjusts, listens… Just balance on one leg for a minute to see it in action.
It’s not easy to synchronize thousands of muscles AND body functions at the same time. Lucky for us the autopilot does a fairly good job, and we don’t shit ourselves while tieing our shoelaces. Most of the time.

Another big thing on this robot’s to-do list, is reaction. To listen and quickly react on stuff coming from our sensors. It needs to take action way before all other lazy ass inner entities even notice what’s going on.
Considering all the surrounding chaos, it’s a restless responsibility for the poor robot. That’s why evolution had to trade smartness for efficiency in this case and evolve a separate system for the thinking part. That’s why only Dalai Lama-level gurus get to consciously control their heart-rate. Normal folks wouldn’t survive a day without the dumber, unconscious autopilot.
The second entity invited on today’s show is… drum roll… the conscious one. The I, I, me, me, me that supposedly is in charge of the whole spectacle called life. It can also trigger actions but doesn’t have a clue about how those get executed by the autopilot. It’s the “I don’t care, just do it” kind of asshole boss.
If this smarty-pants decides to go for a run, the autopilot needs to do the hard work and coordinate the one-two, one-two of your gluteal muscles – a. k. a. your buttocks.

It can listen to or ignore the sensory input (at least until you step on that Lego) and it can get the poor robot in serious trouble by making really poor decisions. This conscious MOFO can even outsmart the other one and is first-hand responsible for the ‘fake’ in our story. We’ll use that!

This two don’t always get along, but there are situations where they work seamlessly together – almost like one. Jokes are a good example. The understanding off and reaction to a funny situation requires a hell of a team work. Even a smile isn’t easy to pull off. It is part conscious work, part reaction, and remember that feedback-loop we addressed earlier? It’s fully in action for that smile to happen, synchronizing hundreds of tiny muscles, getting feedback, correcting, getting feedback… so you don’t end up grinning like an idiot. Well, this doesn’t always work flawlessly, but you know what I mean.

Now that you understand the relationship between this two a bit better, lets get to the useful stuff.

Because your inner robot can’t initiate on its own and just reacts to input – why I call it autopilot – it can also be tricked fairly easy by the other one. So if YOU – the conscious – decide to smile without any sensory input, for no reason what so ever, the autopilot will execute the movement without ‘knowing’ if the hilarious situation is real or not, hence the ‘fake’ in our saying. YOU, the puppet-master, will decide how big of a smile you want to show on your face and the autopilot will try to make it happen by comparing signals from your face nerves to the kind of smile that YOU imagined. Compare, adjust, compare, adjust… you could use a mirror to help your robot get it right AND to avoid some rally funny faces.

But wait, there is more! When you laugh and even when you smile, the autopilot reduces the production of stress hormones and amps up endorphins that can relieve physical pain and boost the antibody-producing cells. It also releases dopamine, which creates a sense of euphoria. This plays a significant role in our motivation to continue the behavior and sometimes starts a hard to control loop. The ‘ROFLMAO’ describes this process elegantly.

Because your autopilot can’t help itself, it will release a microdose of all those happy juices, even if YOU consciously fake the smile or laughter.

You basically get high on your own supply by tricking the autopilot to produce the dope for you. That’s not to say, you’re ‘stoned like a gravel road’ or ‘higher than giraffe pussy’ just by putting up a stupid smile. Far from it. That wouldn’t be so practical either, especially if you don’t like those long-sleeve restraining jackets. Yet, the chemistry is there – in small amounts, just like a microdose. And this adds up.

As a result, you’d end up smiling a lot more, as well as feel better overall. People would notice that and would more often smile back to you, which again would add up to your wellness, release more dopamine and also reinforce the loop.

See how easy it is to transform grumpiness into pleasant appearance? To generate joy and well-being? Smile.

And here’s a bonus you can use if you’re smart – and I bet you are! In the beginning – until you get the snowball big enough to roll on its own – you can train in some triggers. Like a discrete sound programmed on your phone or smartwatch every hour. Or every time you see something, like when you see your kid or your other half. Anything that will remind you to move those mouth corners toward your ears would work just fine.

Now, if you really want to go hardcore, you could even ‘tie’ this grinning therapy to some action. Maybe something you try to improve. Maybe even actions you don’t enjoy as much. Take work-outs, for example. And before you know it, there is a smiling hulk walking among us.

See how you could improve your life and that of the people around you?

Now go out there and fake it ’til you make it!

Searching It

I know you are looking for some answers, for a magic bullet even. You’ve searched around, tried so many things, but you still can’t find the answer. Everything you’ve tried has got you a bit further, but every time you also realized that it wasn’t what you were looking for. You felt stuck and started the search again.
You have that urge to keep searching. Because you can feel it’s there. It has to be! You felt that more than once.
Like the times you got so excited about that new thing and believed that this could be it. Something you could do for the rest of your life. That’s why you tuck that path and also why you did such a good job. At least for a while. Then, you noticed the flows, the ugly side, the one that you couldn’t ever enjoy doing. And just like a quick fire, it only had enough energy to get you started. Then it died. Suddenly you knew: That wasn’t it. Again.
It’s not wrong to keep searching, but time is limited, you know?!?
You could be well beyond your midlife and look back without feeling shame. Knowing you have done a good job, knowing you lived a decent life. The people around you see it too. They know you always do a good job. They recognize you are above average. Still, everybody agrees: That’s not it.
Because if it would be IT you wouldn’t be just above average. You would be one in a hundred. Part of the 1% of remarkably successful humans. Those are the ones that found it – most of them in their younger years. They recognized it, accepted it, build upon it.
Sometimes we call it talent, sometimes passion. We might even think it’s madness. It’s that powerful!
You can see it in their eyes, how they light up when talking about it.
People who have it are tenacious and confident. Their level of energy is contagious. Their achievements are exceptional. Nothing stands in their way. And that is the first clue: they HAVE a way. They know where they want to go and what they want to accomplish. Their life has a purpose, a direction, a mission. You don’t.
How this people found their talent, their passion, their madness doesn’t seem to follow a clear pattern. Some of them woke up and saw it after a trauma quaked their existence while others developed out of a rough life with the determination to make the world a better place. There are also those who were lucky to find it on their own or had a supporting family that recognized and nurtured their talent. 
But the key to a fulfilling and successful life is self-awareness. Passion alone is not enough.

You need to understand how your passion drives you, what it does, where does it take you and how to take advantage of that energy. Without self-awareness, you lack the knowledge and the tools. You wouldn’t be even aware of your mission and you’d just waste your energy.

Without self-awareness, you could even stumble upon your inborn talent and deny it, leaving you empty… searching for a lifetime.

Become Smarter Now

Your mind is ready to start become smarter now. It’s designed to do this on its own. Just by processing the sensory input, by thinking about a subject, by exploring an idea in your mind, you become smarter. It’s figuring by its own how things work. The one fucking up this process is you!

You are constantly working against your own progress. If I can get you to stop at least some of the mind-fuckery, you will become smarter by the day. Every day. And by adding a few simple tricks, I promise this will add up and change your life.

When thinking about the time your brain is awake, you can roughly break it in two: input time and processing time.

The input part is assured: there is a lot going on around us and our senses will automatically make sure you receive information all the time. In fact, it’s really hard not to.

The quality of your input material is to be considered, but shouldn’t be your main focus. At least not as much as the processing of information. Here is why: If you take the time to process information, you can analyze, learn from and even filter out bad content. Any kind of learning is progress.

So in order to become smarter, your mind needs processing time. But how is this going to happen if you allocate so much time for input?

Take a moment to analyze your schedule: in the morning you are in a hurry, if you commute, you listen to a podcast, at work you …work, during breaks you check your socials, at home you take time for your family. If you ever have to wait for something, you check your social media accounts …again.

You intentionally fill up even the tiniest gap between your activities and increasingly, you also fill up the time during activities: How many times do you check your mail while working or scroll your Facebook page while eating? Do you take a shit without your phone anymore?!?

So overall when DO you allocate time for thinking? Time for processing information? Time to generate new ideas?

By keeping your mind busy all the time, by making sure you don’t ‘get bored’, by entertaining yourself, you’ll get a lot of input but won’t have much time left for processing: You don’t even take the time to think about the stuff on social media, you just mindlessly ingest it. Scroll ahead! Your brain likes that effortless, delicious and mostly dumb information.

It doesn’t like the processing part as much. Thinking uses energy. It takes effort.

Unfortunately, and comparable to muscle building, the effort is the one that drives progress. You know what happens if you overeat and don’t exercise. The same happens with your mind. If you feed it constantly, but don’t take the time to do the thinking, contemplate, connect the dots, in other words, ‘exercise’ your neurons, you can’t expect it to be other than sluggish and mindfully frigid.

This dumbness adds up too, you know?!?

Now, I’m sure you’re not the drooling while scrolling type. You wouldn’t be here, reading. Yet, there still might be room for improvement. Maybe you could purposefully allocate more time for thinking. Here is what I do:

Before I get out of bed, I meditate and, out of that calm state, I let my mind slide into an unrestricted exploration mode. Free to generate ideas, to elaborate on themes. There is no effort involved, no direction, I just let it happen. Usually this is how I end up with viewpoints for my content.

Before I start my office-hours, I take time to think about my schedule. I might even simulate a meeting in my head and try to foresee sore points that need special handling. I take notes and think on ways to improve the day. This way, I think my way through the day, instead of just reacting to unexpected situations, instead of letting it happen. Living with purpose is the name of this game.

If I’m taking a longer break, I take a walk. This is when the best thinking takes place. Darwin, Nietzsche and Aristotle are a few that described this process. It’s backed by science too.

In the evening, I shut down my screens. You can’t do much thinking while staring at screens. Instead, I read. Reading is a special type of input. The narrative materializes in your mind and you inevitably contribute on how the images develop in your head. If you’re not reading the last bullshit on earth, you will generate some useful thinking too, even AHA moments if the writing is good.

Before going to bed is also a good time for your neurons to unwind, to wrap up the day, to think about what you could have done better. To let all problems rest. This is also good for your sleep.

So if you think about it (pun intended), you will find plenty of ways to integrate thinking in your daily routine. Without stress, without forcing it. It’s not like working out, it’s more like reserving time for, allowing it to happen. And here is my promise: If you cut down screen time and add thinking time, you will become smarter. If you also add reading, walking and meditation to your good habits, it’s going to change your life.

There is no reason to not start thinking about thinking right now.


Freedom is not the same as happiness. In some ways, it’s better.

Being free from financial burden, free from any obligation, free from disease and having freed your mind is like having happiness at your fingertips. You could just dip your fingers and lick’em whenever you’d feel like it.

Freedom is easier to grasp, easier to explain, easier to pursue. It’s not as abstract as happiness.

If it’s easier to understand, it’s easier to apply.

If you can apply freedom in every aspect of your life, you can bet it’s going to be a great ride.

You can put every action against freedom and let it guide your decisions: What sets me free? Become what my parents expect or what I dream? Let addictions drive me or be clean? Be healthy and strong or patched up by doctors? Getting a job or starting a business?

Financial freedom is a good start to train your inner dragon. By no means should this be your purpose in life: There are enough rich, unhappy motherfuckers out there. You won’t be free if money drives you!

Let freedom drive you!
If your life wouldn’t depend on money, what would it look like? What would you do if you wouldn’t have to work? What would you build? What would you create? How would you help others?

Would you be a better human being?

The 1% Rule for Guaranteed Success

Looking for guaranteed success? Here is 1 way that works in 99% of cases.

First, note that the wealth of the richest 1% population equals the wealth of the other 99%.

That means, only one percent are really successful and ninety-nine are not. So, one person out of a hundred does something that the other ninety-nine do not. So, in order to succeed, we need to identify WHAT the one percent does.

Fortunately, it’s easy to see WHAT the one in a hundred does, and you might have already tried it out. It’s the hard stuff. It’s all those things the other ninety-nine don’t enjoy doing:

  • The one does the hard work while the ninety-nine complain about light tasks.
  • The one becomes an entrepreneur while the ninety-nine choose safe jobs.
  • The one runs to the gym when the ninety-nine watch tv.
  • The one studies books when the ninety-nine scroll through social-media.
  • The one saves money when the ninety-nine waste it.
  • The one endures pain as the ninety-nine seek comfort.
  • The one takes risks as the ninety-nine demand security.
  • The one explores new paths while the ninety-nine take the same route.
  • The one can fast when the ninety-nine eat fast-food.
  • The one pulls off eighty-hour weeks while the ninety-nine complain about Mondays.

You get the idea. You know why you’re one… of the ninety-nine! We all know, or at least have a feeling of WHAT we should do. It’s the action that splits the one from the ninety-nine. It’s the DOING.

The one can do it. Ninety-nine find reasons not to.

Be the one.
Everything else will follow.

The Daily Vitamin

Although I’m not a doctor, I get to answer questions about taking vitamins every day. People want to get healthy, right?

It’s true, I absorbed tons of knowledge about nutrition over the years and I know a few neat tricks on the subject, but that’s not what I get asked. It’s just common sense stuff that – at least in my limited imagination – should be clear to everyone.

You won’t find medical advice here. Get yourself an open-minded doctor for that.

First, I find it encouraging that you are interested in your well-being and that you consider vitamins a part of it. Vitamins and minerals are essential micronutrients involved in every function of your body. By essential, I mean you can’t live without them, so making sure to get the right amount is a good strategy.

That doesn’t mean you should mindlessly swallow vitamins with a ‘just in case’ mindset!

Actually, you shouldn’t take any of them without confirming a deficiency. That is what Lab tests and doctors are for.

Not knowing what your body needs can’t be just covered by taking them all in multivitamin formulations. That’s not how it works.

I’m also pretty confident you can’t be deficient in all the stuff that’s on the label of a multivitamin bottle. You would be in serious trouble if that would be the case.

Some of those micronutrients are harmless if overdosed and get filtered out by healthy kidneys without you even noticing. “Expensive Pee” is the scientific term that describes it best.

The rest of them are the ones you should care more about. There are vitamins and minerals that can do some serious damage – and even kill you – if dosed carelessly.

And even if you can’t immediately feel the effect of a multivitamin, you are still playing with the chemistry of your body. That is especially true if you ingest some form of high dose synthetic supplement.

When whole foods are the source of our nutrients, we are generally safe. Nature has build in some ingenious self-regulating mechanisms to prevent disasters and I don’t mean poisonous mushrooms by that.

Take the apparently safe potassium as an extreme example. It’s a part of every living cell. Overdosing it from Avocados or bananas would be quite a task. You would have to eat around 400 bananas to get to a dangerous level. As a supplement though, you could in theory get the fatal dose in a pill.

Don’t fret now, potassium is pretty well regulated, but I hope you get the idea. Don’t supplement without making sure you know what you are doing.

The solution is obvious and disliked simultaneously. Eat healthy!

Before you start hating me forever, let me touch on a few advantages.

Getting the nutrients from real food is how we evolved. The body absorbs them safely and efficiently.
The benefits of whole food include lower rates of the biggest three man killers: heart disease, cancer and type 2 diabetes.

Not the same is true for supplements. The body seems to have some issues recognizing and using them. In part, because they don’t come in combination with the other stuff that is in real whole food, but also because they are synthetic. And please don’t fool yourself, most of the ‘whole food’ labeled vitamins contain at least 80% man made ingredients.

Another fact is that some multivitamins contain combinations of ingredients that compete with each other, preventing absorption. Now how stupid is that?

It’s not only that you rise the value of your pee, it’s also that by taking a multivitamin, you get nutrients you don’t need or have more than enough of.

Some, like the fat soluble ones (A, D, E, K) don’t get excreted as well as water-soluble ones and can accumulate in your body leading to toxicity. Migraine, nausea, diarrhea, heartburn, irregular heartbeat and mental function disorders are just some of the mild outcomes.

Now lets get practical real quick, assuming you have done your lab results and your doctor, for example, points out a magnesium and Vitamin B12 deficiency. If it’s critical, your doctor might want to save you with a healthy dose of supplements. That’s OK. It is a necessity.

But after you did what the doctor said, it’s time to make sure you don’t get deficient again. That’s not so hard. Just ask Google what foods contain the missing vitamin or mineral and include them in your diet.

Eat Spinach for Magnesium and vitamin K, eat Beef to avoid B12 deficiency and get your vitamin C from Broccoli and Peppers. There is always a healthy food that contains what you need, so stop looking for pill-formed shortcuts.

And then, there is vitamin D. Not to call it an exception from the rant above, but because of its importance, it deserves its own paragraph and a rise in awareness. Vitamin D is naturally made through a chain of reactions when the skin gets sun exposure.
Unfortunately, many people don’t get that minimum sunshine in their busy lives. Blame it on skin cancer or daylong working hours, the fact remains that those folks – also considering scarcity of vitamin D rich foods – will have to take it from supplements.
Make sure to check your levels first and consult your well-informed, open-minded doctor about the form and dosage needed.

Finally, I hope I could convince you that, if nothing’s wrong, you don’t need to take vitamins just for the sake of it.
Also, I hope you will become mindful of your own lifestyle.

You don’t need supplements if you supply them the way nature intended to. It’s healthier too.


Imagine, we could bridge time and tie the first cigarette with death from lung cancer years later. Like smoking one cigarette and perishing in agony right after.

That would be a bummer for the Tobacco industry!

Well, it wouldn’t be a guaranteed death. More like a Russian roulette. Some would still try it out.

And it’s not only Tobacco that kills you. Food can do it too. Imagine eating Fast-food, instantly becoming obese and dying of heart failure a few minutes later.

How about all the actions that lead to deadly accidents? But let’s not get all morbid. How about the softer ones like dementia or depression? Even tying loneliness and poverty and to the leading actions would be ‘fun’.

In your mind you could extend this in all directions. See what is causing what and just speed it up.

I bet A LOT of bad habits could disappear just like magic.

Just imagine…

The voice

So many of you speculate about how to become successful yet fail to fiddle the right questions.
I see it all the time. What microphone to use, how often to post or finding the best hashtags seem to be the main concerns. That’s “putting the cart before horse” definition!

Marketing and gadgets are not responsible for success. You are. Your voice is.

It’s the loud and clear voice you use to talk about the subjects that excite you. It’s about sharing with others the life-changing secrets you uncovered, helping them understand, enriching their lives. Providing value.

If you are not excited, not sure what to talk about or not carrying enough, you are not there yet. You don’t have a voice.

Finding your voice is the toughest part of the journey. It’s also the most important.

But be aware, your voice might be just a whisper at first. A feeling you can’t describe. A shiver so easy to lose and forget while stumbling through a busy life. So easy to ignore.
As if a busy life can justify not having a life. As if understanding oneself is just wasted time. As if the purpose of our existence is insignificant and a lifetime of unhappiness isn’t worth taking the time to bring our true meaning to life. Our purpose.

Yet having a purpose, IS life. It’s a life worth living, worth sharing, worth celebrating. It’s your voice.

A voice that will give you the energy for everything else. For writing books, for posting twenty times a day, for managing ten platforms, for becoming an influencer. Even for public speaking.

That’s a voice worth following!

Then, and only then, wonder about the brand of your microphone.

A Way to Start

Did you consume a ton of content on building the perfect life and successful businesses and still haven’t changed your life?

There are so many great people ranting on those topics, and I’m sure you have learned useful stuff by consuming their content. But have you applied that knowledge jet? Do you read articles and say “Hell yes!” but still don’t have a clue where to start? That’s normal and your will-power might not be the culprit. You might just need a more practical approach. Like do A to get B.

So here is the A:

  1. Get up early, preferably before your family so that no-one gets a chance to claim your time.
  2. Do your toilet routine and drink a glass of water or green tea.
  3. Exercise – can be as little as stretching and warming up your muscles. Even five minutes will do.
  4. Meditate.
  5. Take enough time to think about the day you are starting and organize it efficiently.
  6. Make sure to get at least 16 hours of fasting between dinner and your next meal. Eat low carb, no junk-food.
  7. Work through your schedule in short sprints with five to ten minutes of active pauses (walk, stretch, jump, etc.) in-between.
  8. Take at least one hour (two is better) to work on your personal progress: learning, writing, hitting the gym.
  9. Avoid eating, drinking, working and screens at least two hours before sleep.
  10. Do relaxing stretching before going to bed and make sure you get eight hours of good sleep.

Do this every day, without cheating and you get B:

It will, guaranteed, change your life, and you will feel results before one month is over. You will become healthier, have more energy and become smarter every day. It will train your willpower, drive self-esteem, and you will be able to start being successful on purpose.
Now focus all this new energy in one direction by finding your WHY.

Chicken or Egg?

Which came first: the chicken or the egg?

Considering only results, who cares? Once started, the system works!
Being able to create any of them will start the process.

It’s what I care about.

Because people need results.

But you ain’t getting any without starting first.

Some will need to start some healthy routines first. That will give them the necessary energy to start chasing their dreams. Having a purpose in life will generate even more energy. That will inevitably lead to even more healthy habits which will only reinforce the power to succeed in life.

Others can’t start anything without motivation. They need a mission first, a why for everything they do. Building on that, they will have enough energy to form the healthy habits that drive success. Healthy habits become fuel for accomplishing the mission.

You just have to figure out how you’re going to start the system.

A simple rule

Long time ago, as a kid I promised myself to never be late. It’s a very simple rule that everyone could and should apply without exception.

Basic rules like this can be very powerful. In fact, everything we know is based on a simple set of rules that evolved and formed a complex universe. Here is how it applied in my case:

The basic rule was to never be late. NEVER! That meant being well organized and planning in advance. That meant acting with intention and eliminating the unexpected as much as possible.

That translated in being responsible and reliable. After a while, everyone around knew they could rely on me. I would never be late on a project, on a meeting or on a date. Consequently, this attracted people that appreciate those values. I think of my beloved other half as a beautiful illustration of this. It also applied to other aspects of my life, from friends to business. It shaped my life.

This is how, when committing even to one simple rule, you can evolve a complex personality, a brand, even a life.

Choose your rules wisely, it works the other way around too.

How to become talented

Talent is overrated and widely misunderstood.

If you understand what talent is, you will know how to transform your life.

Talent is not a superpower you discover and can use instantly. You are not born a “talented” painter. You become one by obsessively exercising your craft.

Talent is the ability to do the hard work. That obsession that provides the strength to not give up.

The ones we call talented are just the lucky ones. The ones that discovered a passion and were able to exercise it to mastery.

That passion formed a habit. That habit became part of the daily routine. That daily grinding led to mastery.

We don’t see the thousands of hours. We don’t look at how they used to stay home and exercise instead of running out to play. We just acknowledge the talent years later, when they already got good at it.

It’s not magic or genetics, it’s hard work. From Schwarzenegger to Picasso they all worked their ass off.

There is good and bad news about this whole talent thing.

It’s hard to find the passion that puts everything in motion. Most never do.

The good news is that you can apply the same mechanics to “become talented”. The whole secret lies in habit-forming.

Talent is an unconscious habit-forming mechanism. So if you were not “born talented”, you just need to consciously form those habits.

If you are able to form and maintain a habit, you too can develop into a master of your craft. Doesn’t matter if your habit was not generated by a passion.

It’s doable. All successful people do it.

Now go start your talent!

Well-Being Optimization

A good percentage of my clients hire me for Strategy and Marketing related work. Most of them add my lifestyle performance coaching to the list to better understand how to be healthy, live longer and master their lives.

There is good reason why I teach business AND life optimization, despite it sometimes harming my own marketing strategy.

I deeply believe you can’t separate business and lifestyle. Not if you want happiness and fulfillment in your life. Not if you prefer to be successful without destroying your private life and not if you care about your achievements at the end of the road. So, yes, I don’t think you can have a great life being average. I believe we can all achieve greatness at an individually determined level.

But how could you perform at a high level if you are not able to deliver a high level of physical and mental energy? And how could you be happy and have a fulfilled life if you can’t materialize your dreams and ideas?

You only get the freedom to pursue happiness if you are your own boss. Only then, you get to choose your schedule, the people you work with and the ideas worth materializing. It’s the freedom to make a living from your passions.

Don’t let others determine your life. Give yourself the freedom to live with purpose.

And if you do it right, you will also achieve financial independence as a bonus.
Which only helps you reinforce your well-being optimization.

Sleep – Intro

You will never operate at peak level if you ignore sleep.

You will never be as good as you could be.

You will regret it later in life.
Trust me, I have solid first-hand experience. Up to my mid-30s, I was convinced that sleep is the biggest waste of time ever. I was young and was owning/running a huge disco. And that was just one of my businesses.
I wish I knew better. It’s one of those mistakes that will alter your life forever. There is no way to recuperate those all-nighters and restore the damage done.
That is a darn good reason to start optimizing your sleep right now! Regardless of age.
Here are the main areas affected by sleep:

  • Cognition
  • Concentration
  • Memory
  • Learning
  • Intelligence
  • Emotion
  • Decision-making
  • Problem solving
  • Sexual function
  • Child development
  • Weight gain
  • Physical performance
  • Coordination
  • Blood pressure regulation
  • Inflammation
  • Immune system
  • Depression
  • Risk of Alzheimer’s and dementia
  • Longevity

As you can see, that is some heavy stuff. You can’t ignore sleep if you care about your wellbeing. Now think of business and read the list again.

The subject is huge and can’t be covered in just a few posts, so I decided to make it a mini series that will examine details, solutions and even gadgets. I will link the articles back and forth so you don’t miss any of them.

By now, I’m happy if I could raise awareness and ‘wake you up’, if you don’t mind me using this thematic expression.
If not, please hear what the sleep researcher Mathew Walker has to say:

@ Joe Rogan: Joe Rogan Experience #1109 – Matthew Walker
@ Ted: Sleep is your superpower | Matt Walker
@ Google: Matthew Walker: “Why Sleep Matters” | Talks at Google

Year review

We’re about to complete another year and maybe you feel like writing a review.
It’s not the trend that should drive your action, but the need to evaluate your progress.

How do you feel about the past year? How did you change? What did you learn?

Here is my guideline: If I’m looking back at my one-year-younger version, and I’m not ashamed, then, I didn’t learn enough.

I heard this a few years ago and it stuck with me. It became like a mantra. And I use it all the time, not only at the end of the year.

Mainly because learning is the most precious investment ever. It’s something you can take with you everywhere, whatever the situation. It’s the foundation for all your actions. It’s what can generate success and even happiness. Those, if applied, it will shape your future and the future of all the people around you.

Imagine this: If you learn how to be a better leader and entrepreneur, it will affect you, your family, your friends, your employees and also their families. This can go far beyond that. Think of people that changed the world. That is what I’m talking about.

Just by learning stuff, you can change the future.
Think about it for a moment and let it sink in. It’s life changing.

May the gods grant you wisdom

Not so long ago, only the gods determined our lifespan. Meanwhile, they got bored and quit giving a crap. But they’ve set some weird rules before retiring. So, if you eat fast-food, get poor sleep and don’t work out a bit, you get to meat them sooner than expected. For the most of us, that’s common knowledge.

We also figured out some stuff. Like, not killing each other as often. That increased our life expectancy a lot. Hygiene is another big one. Comparing to our ancestors, our lives are sterile but mostly bug-free.

There’s also a lot of hacking allowed. Like pills. We use pills to solve a plethora of head-to-head problems. Have a headache? Take a pill. Can’t get it up? Take another. Then, we also got a lot better at surgery. Tits too small, or stomach too big? Take a knife and fix it!

All in one, funny or not, considering all mortality causes and using all the new tricks in the bag, we were able to double our lifespan in the last 200 years while only occasionally having to implore the gods for it.

Recent discovery looks more like cheating. Scientists discovered how DNA and Epigenomics shape our lives and invented a clock able to measure our real age. It’s also able to determine how much we got left. That sets new standards. Being like 30 in a 50 year old body, is becoming the norm for those who care enough to learn and apply this knowledge.

And for the first time in recorded history, gods have even allowed us to play with reversing the age itself. It’s a tornado of change in the field of lifespan research, and we are right in the middle of it. New stuff spins around every day. You just need to stay alert and grab it.

Clearly, we have come a long way. From caves to apartments and from Shamans to scientists. We even got space stations and plans for space colonies. There is no excuse for our Millennials to not reach 100 and no good reason for mankind to not explore way beyond that.

That is… if we also learn to be smart enough.

Psylotropin – the psilocybin-nootropic-vitamin stack

Are you looking for a good Bio-hack? One of the best nootropic stacks that will change your life?

One that will make you a better leader and entrepreneur by promoting courage and empathy?

Something that can mitigate PTSD, anxiety and depression, boost your good mood, enhance your productivity, cognition and creativity?

How about nerve and brain regeneration, like regeneration of vision and auditory neurons? Reduction of the beta-amyloid plaques to prevent Alzheimer’s? Without known negative effects?

How about all the above in just one small gulp?

It’s no fantasy, it’s real, it’s the psilocybin-nootropic-vitamin stack promoted by Paul Stamets. I call it Psylotropin, you can call it “The Stamets Protocol” like the rest of the world. Regardless of the name, if you are on a mission to become a better entrepreneur and to enhance your life, you need to be aware of this natural intervention. And then you have to forget about it.

Because Psilocybin, which is the active substance in magic mushrooms, is labeled as an illegal drug in most countries (except the smart ones like The Netherlands). I won’t recommend you to try this. Don’t do it, because some very smart politically driven people shoveled mushrooms and weed in the same category with Cocaine and Heroin… to protect you. Don’t mess with their good intentions, you might get in trouble. There are even places on this planet where the police hides in bushes waiting for people to pick up mushrooms (that naturally grow there) and arrest them.

Now you might think, a trip to another universe is needed in order to harvest all those fantastic benefits. Nope, you would be wrong. Because the magic mushrooms/psilocybin dose needed is so small that you wouldn’t even notice it. No trip, no dragons chasing you, not even distorted faces, just… microdosing.

So, here is Paul Stamet’s Stacking formula for epigenetic neurogenesis:

  • Psilocybin/Psilocin: 1-10mg or Psylocybe mushrooms at 1%: 0.1-1 g
  • Erinacines/Hericenones: 50-200 mg or Lion’s mane mushrooms at 1%: 5-20 g
  • Vitamin B3(Niacin/Nicotinic acid): 100-200 mg

The range is quite generous to allow for variance in body weight, tolerance and desired effect. One would have to experiment a bit and, starting with the lowest dose, would be good practice. The whole idea is to keep the psilocybin at an unperceptible level. So if you would hypothetically try this and you would feel the mushroom kick in at about 1 gram, you would want to microdose at about 0.1-0.3g.

Stamet’s suggested dosing protocol is five days on, two days off, to avoid tolerance build. Others prefer 1-2 days on, 1-2 days off, so experimenting is again the rule here.

The stack combines the capacity of the two mushrooms to create new neurons and neural pathways, and also to repair neurological damage. Niacin (Vitamin B3) helps better deliver the substances and amplifies long-term changes.

Since you are here, I assume you are a busy entrepreneur looking for a quick fix to enhance workflow and life in general and you won’t have time to read the studies and the biochemistry behind this protocol. Here are some resources if I’m wrong:

I’ll end with some good news: in some countries, psilocybin mushroom grow kits are legal or at least tolerated. Check the status in your area. And if you are in Denver or Oakland, you are even luckier, because magic mushrooms have been recently decriminalized. Is this becoming a trend like Cannabis?

Is there hope for this world?

Happy wishes

Are you unhappy? It’s because life didn’t evolve the way you wished.
In the past, you wished for a future state that didn’t materialize.

Now you don’t like your current state.

There is also a future state that you wish for right now.

The current state is a manifestation of your past actions. The future state is a manifestation of your current actions.

So what do you expect? Having a better future without changing your current actions? The future will look the same without first changing something in the present. Or are you relying on hope?

Do you hope, a better future will come, without making the necessary changes? No wonder you are unhappy.

Besides your actions, there is another path to happiness. It might not be your favorite, but it’s a proven way to prevent future disappointment and unhappiness. It’s… wishing for less.

And if life decides to give you more than what you wished for? Would that make you happy?