It’s funny how people confuse the two so let’s clear it up quickly.   Brand design is about designing a brand. It’s not design used to create brand elements. It’s the architecture of a brand and it happens in the planning phase. A good sample of that is when building a personal brand that sprouts other brands. Elon Musk and his Tesla, SpaceX, SolarCity, Neuralink, etc. brands is a good example.I’ll write more on this under “Planning for my Brand”  Design … Read More

If you find yourself telling your doctor what to do, you either need to change the doctor or your attitude. So, if you know more than your doctor about the illness, you should find a more specialized one or become one yourself. If you’re not that good but still trying to tell others what to do, like micromanaging everyone, you are again in need of a specialist. A psychotherapist or a good coach. Keep that example in mind the next time you as a … Read More

Think of design as intention.  ‘By design’ we say when something was purposefully crafted and didn’t happen by chance. It’s a way to predict results and to mitigate risks. We design the world around us to be able to control it and generate purpose. Design is intention. It has purpose.  So should the looks and feels of your business be.  Designing the customer touchpoints of your business should never be left to chance. How you show up is a statement! So is … Read More