Marketing & Communication
Marketing is a modern form of business communication, but its roots are as old as humans. People are tribal. It probably started with survival, but tribes evolved to become communities of people that share similar values and beliefs. To show they are part of the same tribe, they used characteristic colors and ornaments and engaged in specific behaviors or rituals. By doing this, they communicated to others their beliefs and what made them different.They used verbal and visual language along … Read More