100% up-front

You should always ask for 100% up-front payment and offer 100% money-back guarantee for your work.

This is especially important for project-based services. It avoids scope creep, tightens the schedule, and you will have peace of mind if the client goes dark. But there is more to it.

When a client refuses to pay up-front, it’s either a trust issue or the client doesn’t have the budget.

Both are huge red flags.

If the budget isn’t thereā€¦ that’s a no-brainer, right? If, on the other hand, your clientele doesn’t perceive you as trustworthy, it’s a branding/positioning issue on your side.

Work that out until your clients would be happy to pay for a spot on your calendar.