Choice

Working towards a potential future, one that we imagine, is what separates us from animals.
 
Animals react – we are able to anticipate and act with intention.
 
It is this super-power that enabled our evolution, and it is the only power that can save us from destroying our future.
 
Be health conscious now and you will have a long healthy life.
Grow a brand now and you will develop a future-proof business.
Protect the environment now to save the planet for our children.
 
It’s not easy.
 
We are going to feel the pain of discipline by doing the right things now,
or we are going to feel the pain of regret later, when it might be too late.
 
It’s a choice.