Think of design as intention.
‘By design’ we say when something was purposefully crafted and didn’t happen by chance. It’s a way to predict results and to mitigate risks. We design the world around us to be able to control it and generate purpose.
Design is intention. It has purpose.
So should the looks and feels of your business be.
Designing the customer touchpoints of your business should never be left to chance. How you show up is a statement! So is the lack of design. It proves the lack of intention, purpose and knowledge.
If you didn’t bother to get at least a decent logo, business cards and a website, your statement is “I don’t give a fuck”.
Then why should I? If you don’t care about your business, how can I trust you to take care of mine?