Short-term vs. long-term business

There are essentially two ways of doing business: short term and long term.
Most don’t think about this. I bet there are in the short-term game.
Capitalizing on opportunities isn’t entirely wrong.  Jet, it’s a good way to fail in the long run if you are not aware of its finite life cycle.
Take trends, for example. You could earn a pretty penny out of today’s trend, but be aware, the opposite might be preferred next year. If your organization is not built to handle disrupting direction changes, you might quickly fail and even face bankruptcy.
Trendy for profit might also drive you to become immoral. It’s like playing the wolf in sheepskin. You might get a few sheep this way, but how long can you do this? Could you pretend to be a sheep for the rest of your life if required? And what if sheep would learn your smell? What if you couldn’t fool them anymore? What if sheep go extinct? And if pigs are trendy next year, would you become a pig?
If you’re not into animal examples, take the one Simon Sinek uses: Railroad tycoons. The once biggest companies faced extinction like dinosaurs as airplanes and automobiles came to life. They positioned their business as railway companies instead of transportation companies and perished fighting airplanes instead of owning them!
Long-term thinking is a condition to avoid extinction.
It allows you to position your business above trends and to transform trends in opportunities without being a fraud. You even get to set new trends. It comes with appreciation, followers and a solid, successful future.
Long-term business is achieved by building a brand. Great brands are led by outstanding leaders who are driven by high purpose, not profit. Great leaders are also fantastic human beings. Fantastic human beings can build a better world.
See how it all connects? Now, you have to decide. Quick profit or great legacy?